KNOW THE USER
To engage your users, you must first understand them
When world famous landscape architect Lancelot Capability Brown designed a garden, he created it first without paths. He would then wait for a light dusting of snow and use the footprints to see where visitors would like to walk. Only then would he add in the paths using this insight.
We feel the same way about digital projects. Before we truly understand what your users want, we can’t start creating their journeys.
We completely focus on people – understanding their needs to ensure that the design, information architecture and content meet their needs; not what your organisation thinks they need. User experience is not just the location of a button on a page, or an image they see – it is a complete amalgamation of their online and offline experience with your business.
When we plan a digital project we start with the user. We go way beyond demographics; it’s not about Sarah, 25, from Chicago, or Brian, 45, from Nashville ; what matters is what a user is trying to achieve. We find the common goals, the motivation, mood, emotion, device and location of your users. This gives us an understanding of the different user stories that are required to truly engage them.