DIGITAL STRATEGY

THE FUTURE IS NOW

Creating exceptional strategy for your business

In today’s high-tech world, every business needs to have clarity in it’s direction, clear purpose, with digital firmly placed at its centre.

The future is now and businesses who are winning understand that operating in a constant state of change and being agile is the only way to succeed. Change though, must be managed, facilitated and powered by a great strategy.

KNOW THE USER

Success starts with true understanding

Direction

Ensure you know where you want to go and what your business wants to be.

Audience

Know thy user, inside and out, their experience is essential to your success.

Audit

Understand your current position and performance both internally & externally.

Benchmark

Investigate the competition, understand their approach and learn how to better it.

The art of the possible

ATTRACT NEW VISTORS

It’s easy to create a strategic roadmap to get you from A to B. A great one will show you all the routes available, even ones you had not thought of.

Strategy must be visionary, push your business out of your comfort zone, challenge the status quo and definitely not settle for the easiest option. At the same time, agile strategy should not lose focus on your core business and take you on your own journey into a trough of disillusionment.

SEARCH ENGINE OPTIMIZATION (SEO)

Organic search is a huge source of traffic for most businesses. After identifying which keywords your customers are using to find you and your competitors, we can develop a strategy that will bring organic traffic to your site. This involves optimizing your web pages, writing keyword content, and understanding contextual messaging.

GROWTH DRIVEN DESIGN (GDD)

GDD is an ongoing, iterative design process that allows that reduces time-to-launch by focusing on areas that will have the most impact on your business goals. Once the site is launched, we can make improvements to increase functionality without having to do a complete redesign. The GDD process also gives us valuable insight into why and how visitors come to your site.

SOCIAL MEDIA

Your customers are on social media and you should be too. Not only does social media provide a friendly and easy way to communicate with your audience, it gives you a way to share content and spread your brand’s message in a simple, cost-effective manner. Social media also gives you a way to establish a personal connection with your customers and build further trust.

BLOGGING

Blogging is a great way to attract visitors to your site for two main reasons: (1) it creates more pages to be indexed by the search engines and (2) it gives a visitors a reason to come to – and stay on – your site. Blogging also has an added bonus of educating and informing your customers which, in turn, creates further trust with your brand.

CTA WILL GO HERE

HOW THE MAGIC HAPPENS

CONVERTING LEADS

Getting qualified visitors to your site is only part of the challenge. Once a visitor has landed on one of your pages, they need to have a clear conversion path if you want to capture their contact info and turn them into a marketing qualified lead.

We use Calls-To-Action (CTAs), landing pages, and smart forms to collect contact information and turn your visitors into marketing qualified leads. Once we have collected enough data, we can begin nurturing these leads until they are ready to speak with your sales team. Our strategy for conversion consists of the following elements:

inbound-strategy-frame2x

CALLS-TO-ACTION (CTAS)

CTAs are graphical buttons that we place strategically throughout your website. They encourage visitors to take specification actions, such as downloading gated content, requesting a quote, subscribing to a mailing list, or anything else that might have value to your business. Without the right CTAs in the right places, your conversion goals will not be met.

SMART FORMS

Smart forms are used mainly on landing pages – as well as other parts of your site – to collect information about your visitors. Forms ask visitors to provide some basic information about themselves before they are given to access to gated content. Smart forms remember what information a visitor has already provided and will ask for different info on their next visit.

LANDING PAGES

Once a visitor clicks on a CTA, we bring them to a landing page where they are asked to fill out a form before gaining access to the content offer. Landing pages are standalone pages that exist specifically to provide information on individual promotions or campaigns your company is running. They play an instrumental role in the conversion process.

CONTACT ORGANIZATION

Having a centralized place to keep all of your lead’s contact information – and particularly which landing page they converted on – is essential for future marketing interactions. This allows us to segment your contacts based on information such as where they are in their buyer’s journey, physical location, income level, company size, etc, and tailor our marketing efforts accordingly.

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