5 Things to Consider for Optimizing your Site Ranking on Google
- What is Backlinking? Am I Using it Correctly for Ranking Optimization?
In 2018 most SEO experts agree that the single most important factor when discussing Google ranking is backlinking. Before I go into the SEO side of backlinking, let us start with the basics.
Backlinking is the process of using hyperlinks from your own site or a different company’s site to link back to your own web page (also called an Inbound Link, IBL). The more backlinks distributed around the web, the better a site’s relevance becomes, especially if those backlinks are from authoritative and relevant sites.
With Google’s new Penguin algorithm it is important that backlinking is addressed in an appropriate manner for your website to succeed in Google’s vicious market. Nevertheless, the right form of backlinking can prove to be the difference maker when it comes to helping your site reach the number one spot on a search result. Backlinking can help your business with these elements:
- It improves your organic ranking for natural ranking that Google cannot deny.
- It helps produce referral traffic. Google analytics will be able to see all of this traffic plus it seems to have a low bounce rate according to https://www.shoutmeloud.com/backlink.html.
- It is essential for indexing and a faster discovery which is proving to be necessary in 2018.
Google gives every business site a link score which you can track using sites like InLink Rank. In terms of quantity of backlinks, you should focus on the number of linking domains rather than multiple links coming from the same domain. Quality of the links is a harder statistic to track but Google definitely takes this into account as it is impossible to rank highly with spammy, low-quality links as of last year.
Another piece of information that goes unseen by many companies constructing their websites is the importance of anchor text relevance. This ties into keywords which I will delve into further but for now let us look at what Google’s Penguin software analyzes regarding anchor text.
Anchor text is the clickable text in a hyperlink. If the text used as a hyperlink is irrelevant to the topic of your webpage, then you can forget about Google ranking you higher on the leaderboards. Make sure at least one of your keywords is relevant in the anchor text, if not your website will start to obtain some messy, unreliable backlinks. There seems to be no answer when it comes to the right balance of anchor text but the overwhelming assumption of most experts is that the anchors must maintain their diversity and natural look.
Bad Anchor Text: Click Me!
Good Anchor Text: Fundamentals of SEO
So How Do I Obtain More Backlinks You Ask?
The best way to present your business platform is to either submit to web directories, or to stay active in live blogs. When it comes to web directories it can be a struggle due to the legalities of certain directories. As long as you use a reliable source such as one of these you should be fine with connecting to your audience. Make sure you do not agree to automatic submissions as these can be seen as spam and be taken down. Blogging about your business is equally, if not more important for obtaining backlinks. As long as you are persistent with partner businesses and even rivals, you will eventually end up with a slid line up of backlinks. Most blog sites are reliable but I personally recommend https://www.cnet.com/forums/.
- How Do I Make my URL More Concise?
Google involves programs such as Panda that are used primarily to target any URL link that is spammy or irrelevant to the topic being addressed. Therefore, we must adjust to the executive orders of Google by making sure that our URLs are readable, clear, and concise.
Start by making sure your URL uses hyphens instead of miscellaneous numbers and letters. Google’s algorithm operates by targeting keywords in the web address and making sure they pertain to the subject at hand. If Google has to dig through your business’s URL for the keywords that a user is searching for an extended time, then you can most likely guess the result: no visibility on page one.
Ex: Incorrect URL: http://www.JacksClothing.com/online.store/products/77650/show.html
Next, make sure keywords are strategic and imbedded in the web address. When a consumer stumbles upon your site and hovers their mouse over the hyperlink, they should be satisfied knowing that they are getting exactly what they came for. If the person enjoys your content and they wish to share the link, a lack of anchor text can start to be the demise of the website’s prestige as mentioned in the previous section.
Generally speaking, when it comes to URLs the shorter it is, the better it is.
Do not make the mistake of dismantling the main focus of your website just to make the keywords shorter, but rather check to make sure the URLs for each domain and subdomain is easy to read for viewers.
The keywords in the web address should all be lower case.
Google’s algorithm is hardwired to read only read lower case letters, so making your website name in all caps would only take your SEO ranking back two steps. Also, uppercase letters can be a focal point for duplicate content.
Still thinking your website URL needs some work? There are plenty of accessible sites that can help optimize the domain you are looking for. I personally recommend the sites http://www.brokenlinkcheck.com/ and https://seositecheckup.com/tools/seo-friendly-url-test for good SEO on a URL.
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3. How do Keywords Within the Site Effect my Google Ranking?
- Looking at the basics of SEO, Google Analytics tells us that 60% of all web traffic on any particular web page goes to the first three results that are displayed. What makes these top three sites so special, you may ask? The results from certain analytic softwares like SEMrush show us that the foundation for success lies in the keywords.Keywords in current day 2018 are not to be confused with the use of meta keywords that were popular to use around five years ago. Back in the good ole days (2013) a business could spam the keywords they desired into their website and boost their website’s relevance on Google. Fast forward to 2018 and now we have to make sure keywords have a good volume percentage in order to boost ranking on Google.Your website should imbed the word “finance” plenty of times if your business is a financial group but be careful of going overboard on getting the keyword volume too high. Google’s algorithm is programmed to seek out sites that overuse words (keyword stuffing) in addition to the lack of keywords.Keywords should be placed in the title, headings, subheadings, and articles. Including your target keyword within your page title positively correlates with higher search rankings. According to over Business Insider, over 70% of all the page 1 rankings included the target keyword within its page title. The closer you place them to the beginning of the heading, the more likely it is to rank higher on Google.Keywords are the foundation of a business website and more importantly, Google’s algorithm. When you examine your buyer personas applying keywords directly to your market is essential. Many people may think they know the ideal keywords for their target audience but most analytic databases prove them wrong. Before advancing with your keywords check out a site such as https://www.wordstream.com/keywords for an in-depth look at what keywords truly reign supreme.
- What are Alt Tags? Should I be Using Alt Tags for SEO?
Keep in mind that images are an essential factor for success within your business model. Visual appeal is generally speaking more vital to your site’s success than any of the text. Alt Tags, or alternative text descriptions, are used to label images and other such graphics by what is on the image and what the function of the image is. Target keywords should be your primary focus when it comes to alt tags. Replicating the keywords that really define your website into the image coding will create a much clearer picture for Google regarding your aptitude.
If you want the function of your image to be the purchasing of that product the alt tag should look something like this:
<img src=“image.jpg” alt=“image purchase” title=“image white tank top”>
Not like this:
<img src=“image.jpg” alt=“image7B6%” title=“whitett67#!”>
Alt tags play a second-hand role in securing your keywords for an accessible site. Remember the golden rule when it comes to any form of keyword integration: variation is key. Start by narrowing down the long tail keywords based on Google’s algorithm.
Brian Dean, CEO of the website Backlinko, suggests that in order to optimize your alt tags, you must first look at the necessary long tail keywords to integrate into your website’s coding. His theory of SEO for this factor is to type in your theoretical alt tags into Google Images and to scroll to the bottom of the page to see the “related searches” box. If you build your keywords based on these suggestions, the website for your business should start to quickly gain relevance.
The Ideal formatting for alt text is to be sufficiently descriptive, without attempting to resort back to keyword stuffing; in other words, the more condensed it is, the better it will be on the charts.
Mediocre alt tag: <img src=”hamburger.png” alt=”burger”>
Great alt tag: <img src=”hamburger.png” alt=”Double stack hamburger with bacon”>
Do you still believe that your images are poorly sourced? The best advice I can give you is to try out an alt tag checker or even an alt tag generator as a last resort. Softwares such as AdResults and SEOSiteCheckup will help your image backpages tremendously. Writing prestigious alt tags can be a tricky situation so always remember the three rules for success when your images seem to be invisible:
- Keep it short!
- Describe the image with specifics!
- Add keywords at a satisfactory volume!
- How Can I Optimize my Mobile Sites for SEO on Google?
When viewing any blog on SEO or Google ranking the factors of your mobile site is typically not the main focus for a successful overall website structure. This factor is practically implied in any major business but there are tips and tricks that slip through the cracks that many entrepreneurs miss out on.
The primary worry for any mobile site is page speed. Google is constantly evolving and becoming faster than ever which leads to more algorithm updates that will, in time, damage a popular site’s accessibility.
Google’s upcoming July 2018 update warns websites, especially mobile-friendly ones, that speed is going to be assess a lot more critically. They are suggesting users to try out tools such as LightHouse for the best optimization.
All in all, as long as your mobile site and desktop site can load in 8 seconds or less, you are safe to proceed with other ranking factors listed earlier in this list. Director John Mueller from Google stated the matter as, “Make sure they [web pages] load fast, for your users. I aim for less than 2-3 secs.” This shows his ambition for this newly arisen factor that could rank some sites lower than normal.
Mobile page friendliness is the latter to page loading speed. More people use mobile devices than desktops to access the web so why would it not be an important factor for ranking? Google has been using their mobile-first index for quite a while now so if your site isn’t mobile-optimized you are missing out on plenty of visits to your page, which means plenty of lost opportunities for a higher score on Google.
Be sure to look at many specializations when optimizing your site for phones:
- Accessibility and navigability (menus)
- Use large fonts for readability on small screens
- Make sure that graphics and sidebars can be easily accessed still after resizing
- Ensure that the important content isn’t hidden by advertisements
Take into account two other key tools when it comes to mobile sites: local search optimization and social signals. Local SEO is important considering that mobile devices can be taken everywhere which helps to build your business’s brick-and-mortar location. These two ideas bring together a much stronger presence for your business online. For social signals the benefits are abounding. Over 77% of all content shared on mobile sites goes through either Facebook Messenger or Whatsapp. The distribution of your product is much more likely to get your site quality up on Google, verifying its sustainability. The only downside to mobile is that their cart conversion rate is 16% whereas on a desktop it is 26% but either way it is still beneficial to your market.