DISPLAY & VIDEO
ADVERTISING

THE FUTURE IS NOW

Creating display and video advertising campaigns for your business

The term display advertising refers to advertising on websites or apps using banner ads and other ad formats made of text, images, video, and audio.

Over the last few years, Programmatic Advertising has completely changed the way display advertising is managed. Instead of directly dealing with each website one by one, advertisers can now manage all their Display and Video advertising activity using an online platform, known as a Demand Side Platform. This allows the most efficient method of bidding to advertise in real time across numerous different websites using targeting criteria based on behaviors and keywords.

Programmatic Display and Video Advertising allows for more control for the advertiser and means they can control exactly who they advertise to, instead of just the website they advertise on.

Programmatic advertising is a process of buying media using digital automation, which provides leading edge audience targeting options and scalability in real time. Our programmatic experts will customize the best data sets to reach the right audiences. This is a harmonious combination of using technology, data and human expertise to deliver the best ROI for your advertising dollars.

Programmatic Display Advertising

Category Targeting

Serve your display banners on sites/apps that fall within specific, relevant categories, such as News, Business, Finance, Entertainment, Beauty & Fashion, Health, Sports, Technology, etc.

Behavioral Targeting

Employ Google behavioral data, as well as 3rd party data sources to target your display banners to various user interest segments, such as News Junkies, Avid Investors, Movie Lovers, Value Shoppers, Fashionistas, Basketball Fans, Technophobes, etc.

Contextual Targeting

We upload a list of keywords that are relevant to your business/products/services in order to run your display banners on pages that contain these contextually relevant keywords.

The art of the possible

Programmatic Video Advertising

Preroll Video

  • CPM may vary based on targeting parameters
    Your video will run before the user’s desired content starts playing. Types of targeting include:
  • Category Targeting:
    Serve your videos on sites that fall within specific, relevant categories, such as News, Business, Finance, Entertainment, Beauty & Fashion, Health, Sports, Technology, etc.
  • Behavioral Targeting:
    Employ Google behavioral data, as well as 3rd party data sources to target your videos to various user interest segments, such as News Junkies, Avid Investors, Movie Lovers, Value Shoppers, Fashionistas, Sports Fans, Technophobes, etc.
  • Whitelists:
    We curate lists of premium websites that fall into categories relevant to your business/products/services. We then bid on this premium inventory via the programmatic ad exchanges.

In-Article (Native) Video

  • CPM may vary based on targeting parameters
    Your video will disrupt content and start running within an article. It will only play when it is in view and once the user scrolls past it, it will stop playing. Targeting capabilities are the same as Preroll Video, however In-Article also includes:
  • Contextual Targeting:
    Serve your video within an article that contains contextually relevant keywords to your business/product/services.

READY TO TALK TO AN DIGITAL MARKETING AGENCY?

Our Digital Agency experts have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why IdealDigital is a top rated Digital Marketing Agency.

YouTube TrueView
Standard Ads (:15s & :30s)

CPM may vary based on targeting parameters

Run your ads before the user’s desired YouTube video starts playing. After 5 seconds, the user has the choice to skip the ad or keep watching.

A key benefit of YouTube TrueView is that every completed view driven by the campaign will count towards the video’s view counter on YouTube.

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YouTube TrueView
Bumper Ads (:06s+)

CPM may vary based on targeting parameters

Bumper ads are 6-second, non-skippable ads that work great during promotions. They are a bite-sized compliment to your Standard Ads and can extend your reach with a more efficient CPM.

Important to note: Because Bumpers are non-skippable (forced views), these completed views DO NOT count towards your video’s view counter on YouTube.

YouTube TrueView
Long Form Ads (:30s+)

CPM may vary based on targeting parameters

There is no limit for the duration of your YouTube TrueView ad, therefore if you need more than 30-seconds to get your message across, we have you covered. Long Form Ads are also skippable after 5 seconds, with all completed views counting towards the video’s view counter.

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