What Exactly Is SEO Marketing?

Search Engine Optimization (SEO) is the process which increases a website’s rankings in search engine results and subsequently increases site traffic and revenue.

For example, a website that sells designer clothing would want to appear as the first search result whenever a potential customer searches for the phrase “buy designer clothes” in Google.

SEO is an umbrella term which encompasses many different strategies. There are a lot of ways one can improve a website’s rankings and Louisville based IdealDigital knows how to choose the ones that are best for your business. We can write your copy, build your links, get you press coverage, run your PPC campaign, build and design your website, optimize your site for powerful keywords, and whatever else it takes to increase your revenue.

Besides the usual Louisville SEO tactics, IdealDigital is also an innovator where we define our industry’s best practices. We are constantly researching and developing new and better ways to optimize your site.


We’re The SEO Experts You’re Looking For

Keyword research & competitor research

Strategic keyword research allows you to maximize your audience size with all of the right terms targeted on all of the right pages. When properly implemented, keyword research gives you an airtight game plan for how to structure your content, blog articles, product descriptions, homepage copy and more.

Analytics setup & review

Google Analytics allows you to monitor your SEO progress, trends and growth, and to locate and fix any potential problems before they get out of hand. It also enables you to see how specific keywords impact your traffic and/or sales. You can use Analytics to set and track goals, generate reports or just see where your customers are coming from.

Link building campaigns

Link building remains an important element in any SEO campaign, because if high value websites link to your business, search engines view your site as having greater authority. It’s not just about building links, though. It’s about finding the right links, both in terms of quantity and quality.

Social media campaigns

A great deal of overlap exists between SEO and marketing, and social media campaigns are highly effective for both. In order for a social media campaign to be effective, though, it must be properly and persuasively tailored to your audience.

Search engine ranking reporting

If you want to receive relevant traffic for a specific keyword, you must rank on the first page, and if you want to turn a hefty profit, you should rank as close to #1 as possible. That’s why it’s so important to keep track of all of your keyword rankings, and tailor your SEO plan accordingly.

Repeat with keyword research

Keyword research isn’t a one-time exercise. As your site begins to build traffic, you should always be on the lookout for new potentially-valuable keywords.

Attract New Vistiors


When we first get to know you, we’ll immediately begin analyzing your website. We want to know everything we can about it: the goods and the blemishes alike.

This process is known as a Website Audit. Basically, our experts will scrutinize every aspect of your website (if you even have one when you come to us) and we’ll start taking notes on what is good, but more importantly, what needs to be improved. And we’re not just talking about your color scheme here. We’re talking about all the little things that most people wouldn’t give so much as a thought. But, at IdealDigital, we understand the importance of taking care of all the little things. If we cut corners, or skipped over the minor stuff (like most other Louisville SEO firms), we’d be skimping on getting you a little revenue here, a little traffic there. As a business owner, you naturally want the most bang for your buck and you’ll only get that kind of treatment with us.

Check out some of the things that we’ll be looking at when we audit your site:

Louisville SEO Company

Title tags, meta tags, alt attributes

Once you have your target keywords figured out, it’s time to start implementing them. By using keywords in your titles, meta descriptions, page copy and even your images, you can start improving your rankings right away.

URL structure

Even your URLs are critically important for search engine optimization. For instance, your URLs should contain real words, including your keywords, and should be structured in such a way that search engines can easily crawl your site based on your URLs alone.

Navigation structure

Your navigation structure should be simple, consistent and organized. This is critically important not only for SEO, but also for usability and conversion optimization. Can users and search engine robots easily navigate your site? It’s no small matter.

Duplicate copy check

Duplicate copy can be SEO suicide. If you’re repeating the same content on multiple pages, or if other sites are stealing your content, you must take action to remedy the problem as quickly as possible.

A/B & multivariate testing

If you want to get the most from your SEO campaign, it’s important to test a variety of scenarios to determine to how to ensure the best possible conversion rate and achieve the best possible rankings. Targeted A/B testing and multivariate testing can provide you with real time results to help you determine the best course of action.

Backlink review

Backlinks are important, but it’s important to keep tabs on the pages that link back to you, ensuring that the links are still active, and that the sites linking to you do not engage in questionable activities. Bad links can hurt your own SEO value. You should also review your competitor’s backlinks to find new possible link partners and improve your search engine rankings.


Our SEO experts have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why IdealDigital is a top rated SEO agency.



With a great SEO campaign from an SEO agency, you’ll be able to target your most qualified audience.

Instead of just throwing strategies and seeing what sticks, SEO allows you to hone in on your target demographic to make more sales.

Let’s say you sell Disney themed rain boots for children. Using a keyword that encompasses that term will allow you to target users that are specifically interested in that product — and those customers will be excited to find your site since you sell exactly what they’re trying to find.

SEO helps you target more qualified leads since it allows you to put your content in front of customers that are the most interested in your offerings.



Who doesn’t want to increase conversions? When you increase conversions on your website, it means that you must be doing something right. It also means that your business is thriving — what business owner wouldn’t be thrilled about that?

SEO allows you to increase leads because of its highly-targeted nature, the use of valuable content, and the way SEO helps to improve your website for a great user experience.

We’ll also help you create actionable calls-to-action around your site to entice users to buy on the spot.

With all these details combined, your SEO campaign can help increase leads on your website to help ensure that your business is consistently doing great. You’ll also see an increase in calls to your business, and overall, an increase in revenue year over year.


If you implement an SEO campaign and your competitor doesn’t, it’s a no brainer that your company will come out on top. When you implement your campaign, you’ll actively target keywords that your competition could also be targeting.

Not to mention, you’ll be able to provide beneficial content that users will love, engage them with multimedia elements, and provide them with the information they need to become customers.

You’ll also literally rise above your competition in search engine results pages, when the use of your SEO campaign helps you to earn that coveted number one spot.


When Your Site is Undergoing Search Engine Optimization

It’s common knowledge at this point that Search Engine Optimization is just as, if not more important, than anything you can implement for your business to gain traction. With over 3.5 Billion Google searches a day, having your business rank above your competition is vital in order for your business to grow and thrive. Google states that over 50% of “clicks” come to those ranked in the top 3 results of the searches people perform and 95% of clicks come to those ranked on the first page.

However, in the past, SEO has been murky in terms of transparency, it’s performance and how you’re getting a return on investment on your SEO spend. We want to clarify expectations for your website’s SEO, how you know it’s working and other alternatives to increasing your company’s visibility.

Well optimized sites get more traffic and more traffic over time which equates to more leads and sales. If you neglect SEO, no one will be able to find your site and the services you offer, meaning you’re missing out on sales and revenue. That being said, we are here to help your business get recognized!


is the difference in content length between Top-3 and 20th position.


of domains ranking for high volume keywords are HTTPS


is the difference in number of referring domains between the 2nd and 10th positions in high-volume segment


is the bounce rate for the domains ranking within Top-3


of domains ranking for high-volume keywords don’t have the keyword in the body


pages are visited per one session when user lands on the website from the search


more referring domains link to websites on the second position that to websites first – “branded keywords drop”


times more backlinks lead to URLs on the first on the second – “high-volume spike”


of backlinks contain a keyword in the anchor text

Typically, positive SEO results take time to be noticed and can take 4 to 12 months, on average, for improvements to be made in your search engine results. That being said, some sites see results quicker than others because Google’s algorhythm takes into account a laundry list of factors and variables. Some of the most important variables are, but not limited to:

What Affects Search Engine Rankings:

  • Domain age
    • 90% of sites on the 1st page are at least 3 years old
  • Domain authority
    • Google’s insight via traffic, CTR and more to qualify your site as an authoritative subject expert
  • Website URL
    • How Google identifies your URL as an authoritative subject expert
  • Page speed
    • Slow server speeds and website load times can drastically affect your SEO ranking
  • Mobile friendliness
    • Your site being mobile friendly has is one of the largest factors Google uses to rank your site
  • Technical SEO
    • How your SEO is implemented, the standards that it meets, the metrics and score given by search engines based on implementation scores
  • Optimized content
    • The amount of optimized content for searches that has correlating information in regards to such inquiries
  • Backlinks
    • Other sites that that refer to your site or share content on your site
  • Rich snippets
    • Structured data and code written in such a way that search engines understand it and display when information is being searched.
  • Social media presence
    • Social media has a big effect on search engines recognizing your website as an authoritative figure in your area of expertise.
  • Business information registration
    • Sites such as Google Business, Bing, Yelp, and many other registration sites that recognize you as a legitimate business.
  • Competition
    • What is your competition doing to improve their search engine ranking? What Keywords are they ranking for? How far along in the process are they currently?

How does Google Rank your site?

When someone is seeking information, they type or say words related to the information that they’re seeking. From a technical aspect, these are called keywords or keyword phrases, and these keywords are defined on the backend of your website. These are implemented based on keywords that your site wants to be found for. For example, if you own a digital marketing company, some keywords may be Digital, Marketing, Website Development, Application Development, etc. These keywords should align with information found on separate pages of your website. However, Google also ranks websites based on optimized and credible content.

Think of it this way… Google’s primary job is to take people’s questions and refer them to places that they can receive credible information. An example that I like to use is if a friend came to you asking if you could refer anyone that could help them sell their home. Chances are, you’d refer them to someone who is seen as an expert, who is well reviewed, someone who has a history of helping people sell homes and someone makes you comfortable to recommend. There are quite a few Realtors you could choose from, but you’re most likely to recommend someone who meets these standards. Google essentially does the same thing!

All of these factors go into Google’s ranking algorithm and the algorithm is updated continuously, so having a company who is up to date on Google’s latest algorithm releases is imperative. You can see Google’s Search Quality Ratings report here (


How to Monitor Search Engine Rankings:

To understand where you’re going, you have to know where you’ve been (or in this case, where you currently are). There are multiple ways to find yourself. Traditionally, you could search for yourself by inputting keywords and scrolling through the pages until you find your URL. However, this would be a tedious task and luckily IdealDigital makes it extremely easy to see where you and how you’ve progressed in our custom dashboard.


With IdealDigital, you’ll have complete transparency into how your website is performing, what it’s doing well and even what it’s not!

Additional Helpful Information:

How to rank in 2018: The SEO Checklist (

Ranking Factors (

Google’s Top Ranking Factors for Local SEO (

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