What does SEO stand for?

SEO stands for Search Engine Optimization. You engage in SEO when you attempt to get a page to rank higher in a search engine’s SERPs (search engine results pages), with the ultimate goal being to increase organic (unpaid) traffic to that page.

What is PPC?

PPC stands for pay-per-click, a marketing model which uses search engine advertising (the ads you see on the top of your searches) to generate clicks (that you pay for individually) to your website.

Which SEO software is best?

There are a ton of great resources for those looking to improve their site’s google ranking! However, the complexity of designing and implementing a great SEO strategy typically comes from an advanced level of experience and SEO knowledge. We always tell people, that we can watch Youtube and see how to change my car’s transmission and probably do it, but we’d rather leave that to the experts.

What are keywords?

Simply put, keywords, or key phrases, are what people are searching for in search engines such as Google and Yahoo. They are the primary ideas and topics that define what your website and content is about and are utilized to help your customers find you in search engines. For example, digital, marketing, louisville, ky are some of ours!

How do I implement SEO into my site?

There are many different website formats and tools that can help you with your keyword implementation. However, in general, the keyword your optimizing a page for should appear in the title, in the meta description, in the first paragraph of the intro, in meta tags of the images on the page among many other dynamics.

What are SEO backlinks?

The internet is essentially made up of two things—content, and links between content. When search engines first started indexing web pages, they needed a way to determine which pages were most relevant to what users were searching for.  The quality and number of backlinks pointing to a page immediately became a factor in determining that page’s rank. Backlinks represent a vote of confidence from one site to another. The more quality backlinks your page earns, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking.

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